Top Story

e4m_logo.png

Home >> Digital >> Article

Have you joined the 'Happy' phenomenon on YouTube?

06-May-2014
Font Size   16
Share
Have you joined the 'Happy' phenomenon on YouTube?

There have been no dearth of songs that have gone viral on YouTube, with phenomenal following. Not so long ago there was ‘Gangnam Style’ and before that there was our own ‘Kolaveri’. The latest to have caught the netizens’ attention is the song ‘Happy’ by Pharrell Williams.

The song featured in a Hollywood animation movie, ‘Happy’, on YouTube has spread infectiously and taken on a life of its own. Connecting with people across countries – male and female, young and old – the song has people making videos dancing to the song.

A testimony to this fact is a website, http://wearehappyfrom.com/, created by two French guys that features an interactive map to let users browse videos by location. So far, there are 1,420 videos from 131 countries that people have put up on YouTube, where people are dancing to this mood lifting tune.

And the fever has gripped India equally. After videos being created from London, New York, Dubai, Moscow, Budapest, Paris, Vienna, Tokyo, Berlin and from many more corners of the world, these cities in India took their chance to be ‘Happy’ too.

Watch the videos here…

India

New Delhi

Mumbai

Hyderabad

Kochi

Kolkata

Mathura

 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.