Finally, news of digital acquisitions is back, and this time it is coming from media holding company Havas. The France-headquartered player has taken a majority stake in Acmic Interactive in India, and the company is renamed Euro RSCG 4D Matrix with immediate effect. Acmic is an Indian search company since 2004, servicing domestic and global clients.
With headquarters in Bangalore, Acmic offers a range of digital services, including search engine marketing, search engine optimisation, social media marketing, display advertising, mobile marketing, analytics, web design and hosting services and digital brand management services.
“We have had great success in bringing digital to the core of agencies globally and this strategic acquisition is really a continuation of that. This is the sweet spot of the fastest growing discipline, in one of the world’s fastest growing markets. The team at Acmic comprises media experts and they are going to offer expanded digital, search and social media capabilities to many of our clients globally,” said David Jones, CEO, Havas Worldwide.
One per cent of Acmic’s revenue currently comes from India, with a majority of the business coming from the UK and Australia in digital. “We are hoping the growth in India will grow to 15 per cent gradually in digital,” said Ravi Shankar, CEO, Euro RSCG 4D Matrix.
“Digital continues to be the huge growth area for us, and investing in Acmic to create Euro RSCG 4D Matrix is going to be an enormous global advantage. Acmic is a company that serves globally, and we have expansion plans beyond India and the UK, specifically looking to open Matrix operations in the US in the near future. Nearly half of the clients’ digital marketing budgets are spent on search, and having this calibre of expertise in house will be a real asset for us to take digital integration to next level,” said Matthew Fanshawe, MD, Euro RRSCG, Asia Pacific.
Acmic was established by Ravi Shankar , a search marketing veteran with over 10 years experience and Sandeep Madhavan, an ex Yahoo Australia executive.
With the investment by Havas Euro RCSG, Acmic officially becomes Euro RSCG 4D Matrix with Shankar serving as the CEO. Shankar will report to Suman Srivastava, CEO, Euro RSCG India and move will help Euro RSCG further strengthen its digital marketing offering in India and globally.
In a conversation with exchange4media, Srivastava said, “Ravi and his team are already a part of the family and they have been working with clients and agencies in the US and UK. The acquisition means we can offer search services and online media services to our clients in India as well as in other parts of the world. Euro RSCG has always been a pioneer in the digital space-we created four of the first six web banners done on the internet. Euro RSCG 4D Matrix is already a world class company and we hope to make it a world class company.”
Ravi Shankar, CEO, Euro RSCG 4D Matrix, said, “This partnership opens a huge market for us. Euro RSCG agencies all around the world will be able to offer our services to their clients. We will work in partnership with these agencies to get larger share of clients’ online ad budgets. Thought the deal has been signed today, we already started working with clients in the USA and UK. We hope to expand our offering to more markets soon.”
Matthew added, “India and China are our next pillars of growth. In Mumbai, Singapore, Shanghai, Sydney – we can grow our talent and presence in these four cities. India is a very critical market and it helps accelerate our growth.”
Shankar added, “We aim to start an ad network in India. We are using social media for our clients.”