Top Story

e4m_logo.png

Home >> Digital >> Article

Havas Media wins integrated media mandate of Arpita Agro

05-June-2015
Font Size   16
Share
Havas Media wins integrated media mandate of Arpita Agro

Havas Media has announced that it has won the media mandate of Arpita Agro Products (P) Ltd that includes both traditional and digital duties. The account will be handled from the Kolkata office.

Speaking on the appointment, Arpita Majumdar, Head of Marketing, Arpita Agro Products Pvt Ltd, said, “We are very passionate about the company we have built and our innovative natural product range. This is the same passion we found in Havas Media. We are looking to scale the brand further - Havas Media has the experience, understands the category and has shown us the strategic approach across media from our brand perspective. We see them as a long term partner.”

Commenting on the win, Anita Nayyar, CEO, Havas Media Group India and South Asia said, “It is a good win and the ‘natural’ focus of the products is important to customers today. We look forward to building another Meaningful Brand. It further consolidates our Kolkata operations.”

“We are glad to have yet another client entrust us with their Integrated Media mandate. Digital is an essential offering of Havas Media’s services. We look forward to a solid partnership with Arpita Agro and the team,” continued Mohit Joshi, Managing Director, Havas Media India.

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...