Havas Media Group have won the digital marketing mandate of Ranbaxy’s consumer healthcare brands post a multi-agency pitch which included the incumbent as well as all leading digital agencies.
Commenting on the appointment, Subodh Marwah, Vice President and Head-Global Consumer Healthcare said, “In Havas Media we saw a perfect partner- one who is equally innovative and passionate about building brands. Their ‘digital at core’ philosophy was impressive and that translated seamlessly in their strategic approach and category understanding.”
Speaking on the win, Anita Nayyar, CEO, Havas Media Group India and South Asia said, “We are delighted at the win. It’s a great way to start the New Year. We believe in creating Meaningful Brands and Ranbaxy is an excellent example of such brands. Look forward to a great partnership.”
“Digital is the future and Havas Media Group’s ‘digital at core’ philosophy provides us the capability of driving this growth in the Indian market. We are proud of the win and look forward to working with Team Ranbaxy,” said Mohit Joshi, Managing Director, Havas Media India.
“Ranbaxy is a great brand to be associated with. Consumer Healthcare is today one of the most meaningful categories. We look forward to a great ‘Digital’ year at Havas Media”, explained Ranjoy Dey, Head of Digital, Havas Media India.