Top Story

e4m_logo.png

Home >> Digital >> Article

Havas Media Group wins digital duties of Ranbaxy’s consumer healthcare brands

26-February-2015
Font Size   16
Share
Havas Media Group wins digital duties of Ranbaxy’s consumer healthcare brands

Havas Media Group have won the digital marketing mandate of Ranbaxy’s consumer healthcare brands post a multi-agency pitch which included the incumbent as well as all leading digital agencies.

Commenting on the appointment, Subodh Marwah, Vice President and Head-Global Consumer Healthcare said, “In Havas Media we saw a perfect partner- one who is equally innovative and passionate about building brands. Their ‘digital at core’ philosophy was impressive and that translated seamlessly in their strategic approach and category understanding.”

Speaking on the win, Anita Nayyar, CEO, Havas Media Group India and South Asia said, “We are delighted at the win. It’s a great way to start the New Year. We believe in creating Meaningful Brands and Ranbaxy is an excellent example of such brands. Look forward to a great partnership.”

“Digital is the future and Havas Media Group’s ‘digital at core’ philosophy provides us the capability of driving this growth in the Indian market. We are proud of the win and look forward to working with Team Ranbaxy,” said Mohit Joshi, Managing Director, Havas Media India.

“Ranbaxy is a great brand to be associated with. Consumer Healthcare is today one of the most meaningful categories. We look forward to a great ‘Digital’ year at Havas Media”, explained Ranjoy Dey, Head of Digital, Havas Media India.
 

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group