Havas Media Group India has won the integrated digital duties of Xolo, part of Lava International, following a multi-agency pitch. The size of the digital business is estimated to be upwards of Rs 60 crore.
Commenting on the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “We are delighted with the Xolo win close on the back of Yepme.com and a successful last year. It further establishes our digital at core capabilities. Mobile is the future for India and a required essential we are delighted to work with the team and brand.”
Mohit Joshi, Managing Director, Havas Media India added here, “It is a great win and we are looking at a busy year ahead in terms of new business. We are very happy that Xolo has placed their confidence in our services and our digital specialists.”
Xolo has tied up with Intel to launch the world’s first Intel processor powered smartphone, launched Nvidia Tegra 4 powered tablet in India. The brand is also the regional marketing partner for Liverpool FC Club in India.