Top Story

e4m_logo.png

Home >> Digital >> Article

Havas Media Group India wins integrated digital duties of Xolo

12-April-2014
Font Size   16
Share
Havas Media Group India wins integrated digital duties of Xolo

Havas Media Group India has won the integrated digital duties of Xolo, part of Lava International, following a multi-agency pitch. The size of the digital business is estimated to be upwards of Rs 60 crore.

Commenting on the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “We are delighted with the Xolo win close on the back of Yepme.com and a successful last year. It further establishes our digital at core capabilities. Mobile is the future for India and a required essential we are delighted to work with the team and brand.”

Mohit Joshi, Managing Director, Havas Media India added here, “It is a great win and we are looking at a busy year ahead in terms of new business. We are very happy that Xolo has placed their confidence in our services and our digital specialists.”

Xolo has tied up with Intel to launch the world’s first Intel processor powered smartphone, launched Nvidia Tegra 4 powered tablet in India. The brand is also the regional marketing partner for Liverpool FC Club in India. 

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group