Havas Media Group, India has appointed Ranjoy Dey as Head - Digital. His key responsibility will be to drive growth for the digital offering of Havas Media in India.
An MBA, Dey has about 19 years of experience. He has worked in the digital marketing domain with Ignitee Digital where he was COO prior to Havas and with Digitas India. Brands worked on include Nestle, Samsung, Reckitt Benckiser, Dabur, ITC, JK Tyre, Axis Bank, SanDisk, Airtel, Pizza Hut Delivery, amongst others. His works have won several National and International awards including the PMAA, MAA Globes, Abbys and DMA.
Speaking on the appointment, Anita Nayyar, CEO Havas Media Group India and South Asia said, “Digital at core is not only our group philosophy but our mission in India. Havas Media Group had a great run in 2013 and in 2014 won key digital accounts of Yepme.com and Xolo. We are committed to deliver digital across platform, across device. It is clearly our focus area of growth year-on-year to give clients integrated incremental value fulfilling their business objectives. Ranjoy has the attitude, the all-round experience and the energy to drive organic and inorganic digital expansion in the India market; we are delighted to have him on board to jettison the digital strength at Havas Media Group forward.”
“Young India is a hotbed for digital and 360marketing with challenging and exciting times ahead for all of us. Havas has some of the best digital and media tools and trainings in the industry that have delivered rich rewards to clients across the globe. Ranjoy will be a good navigator to bring to the table innovation and real value for the present and future clients of Havas Media in India,” added Mohit Joshi, Managing Director, Havas Media India.
“Joining Havas Media gives me the right opportunity to build further on to the deep relationships that Havas has developed over the years with its clients for its traditional media services. Now, through a strengthened Digital focus globally, global best practices, tools and framework – Havas Media is gaining traction for its Digital practice in the market, and my role will be to take it through a high growth path. The critical approach will be to demonstrate in this market the proven global proprietary tools and frameworks for developing strategy, planning, media buying, analytics, and reporting – and deliver a differentiated value for our clients. This will deepen our involvement in client businesses and help us be a partner in their success stories,” explained RanjoyDey, Head - Digital, Havas Media India.
In his earlier avatars Dey headed the marketing function in the e-Learning domain for companies such as eMind (now Kaplan India) and InfoPro. Before this he managed large scale on-ground operations projects in the area of Promotions & Events for agencies like Solutions Integrated Marketing Services.