MFG Labs, a mathematics think tank specialising in digital strategy, data science and mathematical research, is joining Havas Media Group.
The move will enable MFG Labs to expand its digital services to other major Havas Media Group Digital Hubs (US, UK, LATAM, APAC, India), where it will deliver creative data-driven strategies.
Dominique Delport, Global Managing Director of Havas Media Group commented, “As the data revolution continues, there is no doubt that these guys are at the top of their field. Two years ago, we identified their impressive capabilities in the social data world. The next stage for us was to make sure we were able to bring them into the group to reinforce our solid foundations in data... and this driving force to integrate data and content is paying off well. With the increasing importance of consumer engagement platforms pushing brands beyond traditional media, the two disciplines are totally interconnected. We were the first communications company to win an Emmy award for content creation and we are now the first communications company to move into the mathematics space.”
“We are delighted that our genuine passion for data has won the support of two of the greatest mathematical minds in the business and their talented team. We have been working with the MFG teams for many months to expand and extend our leading data and content services to our clients around the world and the feedback we have had has been outstanding,” added Delport.
Founded in 2009, MFG Labs’ teams of senior mathematical researchers are led by Pierre-Louis Lions – a Fields Medal holder, the highest recognised award for mathematics, and Professor at the prestigious Collège de France, and Jean-Michel Lasry, Professor at the University Paris-Dauphine with a renowned career in quantitative finance. Pierre-Louis Lions and Jean-Michel Lasry have created and pioneered the development of the MFG ‘Mean Field Game’ theory and its application to the world of finance and business.
“We join the Havas Media Group at a unique moment where quantitative methodologies and Big Data analytics are becoming the key to media performance. For an intrinsically quantitative and programmatic spirited team like us, these are exciting times,” said Lions.
The acquisition is effective from today and follows on from Havas’ continued investment in data with the acquisition of data analytics company Elisa DBI in the UK and Spain last month.