Cricketer Harbhajan Singh launched sporting application ‘Ballr’ recently at a press conference held by Fantasy Sport Technologies. Ballr is a mobile, micro fantasy, fan engagement platform.
Unlike traditional fantasy sports games, Ballr has introduced a new way to play - rapid fire micro gaming and has replaced monetary prizes with experiences and premium prizes.
Speaking on the occasion, Singh said, “I’ve been deeply associated with the leadership of Ballr in India and believe this will be a great platform for fans to connect with the game. It gives them the chance to play alongside, test their skill and get rewarded by brands. It is a much more interesting way to watch cricket and I am sure to play with it as well.”
Sam Jones, Founder and CEO, Ballr said, “Through Ballr we wish to create a community of sports fans and build a digital environment for friendly competition & conversation. India is the second largest smart-phone market in the world with over 220 million users. In this context and given the immense enthusiasm Indian youth has for sports; Ballr is the perfect platform for them to connect through live sports.”
“Adult sports fans all over India will enjoy testing their knowledge and challenging their friends for the top position on the leader board. Ultimately our goal is to connect fans around the world through live sporting games.” he added.
In addition, Ballr presents a huge opportunity for brands to connect with this audience. Ballr has partnered with global brands in India and plans to collaborate with more like-minded brands in the coming months for its subsequent launches.
Rohan Kumar, Head, Sub-Continent, Ballr said, “Brands are trying to reach new consumers in India. Sport is the global language, and we could have opened anywhere. But we picked the most attractive market which is here in India and we start with cricket which is the most widely viewed sport. We believe there is a huge gap in the fan experience that we can fill with Ballr. This is really a second screen for sport, delivered on a smartphone, where brands could have a deeper engagement with a targeted audience.”
Ballr connects to all major social networks, allowing users to play head to head on a daily basis. Another aspect of Ballr’s app is its interface enables users to get in the game within seconds. Games on the platform will be free, with players in the running to win prizes and experiences such as bikes, phones, sports clothing, flights, sport tickets and the chance to meet their favorite players.
According to the press release, following the launch with cricket in India, Ballr will launch soccer and basketball games in China, Thailand and Vietnam. Ballr has received $4 million in seed capital to date and will use this, as well as celebrity athlete endorsements, to pursue a market of an estimated 281 million adult sports fans in China and 93 million in India.
Ballr has offices operating in Sydney, Melbourne, New York, Delhi and Singapore and will be available on the Google Play store on the 24 May, 2016.