Haptik has announced its partnership with Times Internet for a Series B fundraise and strategic alliance. The funds will be used for product development, improving artificial intelligence capabilities and business operations. Through this partnership, Haptik will leverage Times Internet’s reach of over 150 million engaged users to offer its service to a wider audience.
Haptik is a mobile first application that enables users to get daily tasks done by chatting with assistants. The most popular requests that Haptik fulfills include online shopping, travel bookings, food delivery, restaurant reservations, best mobile plan recharges, etc. Haptik is a gateway to various services on your phone, simplifying multiple, complex applications into one, easy to use chat interface.
“We started Haptik so that consumers could get the most out of their phones, without the huge learning curve of navigating hundreds of different apps. Ordering food or checking into a flight should be as easy as asking for it, and that’s what Haptik can do. With Times Internet as a partner, we’re excited to offer what we’ve built over the last two years to millions of consumers across India,” said Aakrit Vaish, CEO of Haptik.
“Haptik is a magical experience for consumers, and its part of a growing global trend towards chat-based commerce. They have great affinity amongst their current users, and we hope to help them continue to innovate on the service, while expanding their user base,” said Gautam Sinha, CEO of Times Internet, India’s largest digital company.
Haptik has grown multifold in the last one year and now processes over half a million requests per month, out of which 25% are completed using artificial intelligence. The company works with fulfillment partners, including Flipkart, Cleartrip, Via.com, UrbanClap, Dineout, etc. In 2014, Haptik raised a seed round from Kalaari Capital, one of India’s leading Venture Capital funds.