Happydent has teamed up with the Smile Foundation, an NGO that works with underprivileged children, for a new campaign called ‘Happydent Smile Please’. The campaign will be promoted on social media inviting audiences to participate by sharing a smiling selfie or a message on the website www.happydentsmileplease.com. Happydent will be contributing Rs 5 to the Smile Foundation for every valid entry received and hopes to add up to Rs 5 lakhs through the initiative.
The funds will be used by Smile Foundation for its ‘Mission Education’ which is committed to providing basic education and healthcare to underprivileged children. The Smile Foundation believes that whether you are addressing healthcare, poverty, population control, unemployment or human rights, there's no better place to start than in the corridors of education.
This campaign is part of Perfetti Van Melle India’s commitment to engage with the communities it operates in and give back to them. In a statement Munir Lamba, Associate Category Director said, “We are extremely happy to be partnering with the Smile Foundation for this initiative. The noble cause is completely in sync with the benefit offering of Happydent which is Sparkling Smiles. We look forward to enthusiastic participation from all across the country.”