Top Story

e4m_logo.png

Home >> Digital >> Article

Happydent launches its new campaign-'Happydent Smile Please'

10-December-2016
Font Size   16
Share
Happydent launches its new campaign-'Happydent Smile Please'

Happydent has teamed up with the Smile Foundation, an NGO that works with underprivileged children, for a new campaign called ‘Happydent Smile Please’. The campaign will be promoted on social media inviting audiences to participate by sharing a smiling selfie or a message on the website www.happydentsmileplease.com. Happydent will be contributing Rs 5 to the Smile Foundation for every valid entry received and hopes to add up to Rs 5 lakhs through the initiative.

The funds will be used by Smile Foundation for its ‘Mission Education’ which is committed to providing basic education and healthcare to underprivileged children. The Smile Foundation believes that whether you are addressing healthcare, poverty, population control, unemployment or human rights, there's no better place to start than in the corridors of education.

This campaign is part of Perfetti Van Melle India’s commitment to engage with the communities it operates in and give back to them. In a statement Munir Lamba, Associate Category Director said, “We are extremely happy to be partnering with the Smile Foundation for this initiative. The noble cause is completely in sync with the benefit offering of Happydent which is Sparkling Smiles. We look forward to enthusiastic participation from all across the country.”

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India