Handygo, a mobile media company pioneering mobile entertainment and mobile VAS in India and overseas, will be launching yet another third generation product, 3SMS, by early July this year. With this new product, mobile users can experience services like MMS without GPRS/WAP facilities in the handsets.
The new product transforms a plain SMS into an animated, graphic rich, musical, emotive message. Once a software is downloaded onto mobile handsets, users can add many features to their otherwise plain SMS. The company informed that the download is free, and subscribers would only be charged for the SMS. A collection of background screens, music, emoticons, fonts, colours, animations, etc. can be chosen from the in-built templates. Users can even preview their message before sending. The only requirement is a coloured Java-enabled handset, and the feature will be deployed with mobile operators.
Handygo plans to launch this service on a subscription model. “What is so unique about this service is that all mobile users who are familiar with SMS, can use it. Users have multiple occasions to communicate with friends, relatives, etc. They can do so with emotions, music, animation attached to the message,” said Gopal Krishna, COO, Handygo.
In order for the message sender and recipient to view and send 3SMS, both need to download the software. Once it is installed, users send their messages using it.
“We are looking at both genders in different age groups to potentially use this service since text messaging has assumed an important form of communication. For example, on a birthday occasion, user can choose the relevant background template, music, flowers, emoticons, etc. to wish someone,” explained Krishna.