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Handygo launches ‘Pay Per Play’ model for mobile games

09-May-2007
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Handygo launches ‘Pay Per Play’ model for mobile games

Handygo has announced the launch of ‘Pay Per Play’ mobile games for the first time in the Indian market. The service will be available for Hutch and Airtel users, and users will be charged Rs 5 per session for the game.

“We want to popularise mobile games so that users can play them and yet pay a minimum price,” observed Gopal Krishna, COO, Handygo. The present cost of downloading a mobile game ranges from Rs 50 to Rs 100 depending on the game as well as the service provider.

“We have even ensured that users do not have to pay if they exit the game or if the session is inactive for five minutes. This would ensure better price practice,” added Praveen Rajpal, CEO, Handygo.

“What is very attractive about this model and the price point is that we have numerous users playing the same game or other games repeatedly, thus giving us recurring revenues,” observed Krishna.

The company has also announced its intentions to go global in the coming months. With the mobile VAS space booming right now, the success of this new revenue model can be judged in the coming months itself.

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