Top Story


Home >> Digital >> Article

Haier India enters mobile phone segment

Font Size   16
Haier India enters mobile phone segment

Haier India, a hundred per cent subsidiary of Haier Group -China, has entered the mobile phone segment with seven models of GSM phones. The range include entry-level cost effective phones and high-end models that are priced between Rs 3,654 and Rs 14,940. "We are targeting a volume of half a million handsets in the first year," said President and CEO T K Banerjee said.

On the strategy, he said, "We are launching it in two phases this month. Today onwards the phones would be available in North India and by the second week the phones will reach East, West and South India." The phones will be distributed through its national distributor, Trust Telecom, he said, adding, "We are setting up nationwide after sales service network and are looking at expanding it even further." The seven models that have been launched are V100, V200, Z100, Z300, Z1100, Z3000 and P7.

Asked if the company is also planning to introduce the CDMA models, he said, "Haier has a product range of GSM and CDMA, as of now we are entering categories that sell the most." Interestingly, the phones are priced slightly higher than the prices offered by competitors in the market. On this, Banerjee said, "We are offering premium quality and the prices are in line with the quality being offered."

The advertisements are also in place. Asked on the promotional strategy, Pranay Dhabai, Director, Haier India, said, "We have a few commercials lined up for the GSM which will be on air from mid-February. As the products will be rolled out across the country, the commercials will also be visible." G3, an offshoot of Grey Worldwide, has made the commercials for Haier India's GSM range of phones.


Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016