Groupon India and New York-based Magzter have entered into a partnership to promote digital magazine reading in India. This move will enable online shoppers to choose their subscriptions from different magazine titles at a discount of 50 per cent.
Groupon will have titles from Magzter that target several key segments, including Women, Men, Health, Lifestyle and Travel, among others.
Digital content consumption has been on an upswing in the last five years globally, with India joining the list actively in the last couple of years. The boom in the online market has undoubtedly played catalyst for newer endeavours online, particularly the consumption of magazines and books, delivered right to one’s tab or smartphone.
Commenting on the partnership, Ankur Warikoo, CEO, Groupon India said, “We are constantly innovating with our deals and aim to bring the right partners on board, in order to give our consumers the best experiences at competitive prices. Through our collaboration with Magzter, we will offer Groupon users 50 per cent discount on annual subscriptions of their favourite Bollywood and Lifestyle magazines; from publishers such as the World Wide Media, The Outlook Group and Forbes, among others.”
Girish Ramdas, Co-Founder and CEO, Magzter added here, “The Indian consumer is a very careful, strategic buyer, who needs to be sure of the value of his/her purchase. To have formed this new association with Groupon, one of India’s largest value for money offer sites, means an impressive opportunity for us to move into an accelerated pace of growth with the exponential addition of a whole lot of new consumers of digital reading. This is in line with our vision of becoming the largest reading destination in the world.”
“Magzter believes in innovating constantly to reach our desired goal of becoming a first choice for the entire digital reading community. Our partnership with Groupon is a step in the right direction. We look forward to promoting other publishers as well and are certain consumers will be thrilled with the exciting reading content that we have to offer,” said Vijay Radhakrishnan, Co-Founder and President, Magzter.