Top Story

e4m_logo.png

Home >> Digital >> Article

GroupM to acquire majority stake in social media mktg firm Vocanic

11-December-2013
Font Size   16
Share
GroupM to acquire majority stake in social media mktg firm Vocanic

GroupM, WPP’s global media investment management arm, will be acquiring a majority stake in Vocanic Pte, a leading social media marketing business in Asia.

Based in Singapore with offices in Malaysia, Indonesia and Thailand, Vocanic is a full service social media marketing firm. Established in 2005, Vocanic has 70 people providing social media strategy consulting, social technology, social media program and campaign management, community management and social media analytics.

This acquisition marks a further step towards WPP’s declared goal of developing its networks in fast-growth markets and sectors and continues WPP’s strategy of strengthening the Group’s capabilities in digital media. WPP’s digital revenues were well over US$5 billion in 2012 and represented 33 per cent of total Group revenues of US$16.5 billion.

WPP recently raised its targets from 35-40 per cent for each of fast-growth markets and new media to at least 40-45 per cent, over the next five years.

Collectively, WPP companies (including associates) in Singapore, Malaysia, Indonesia and Thailand generate revenues of US$700 million and employ over 6,000 people. In the Asia Pacific region, WPP companies (including associates), employ more than 47,000 people and generate revenues of US$5 billion.

For the year ending 31 December 2012, Vocanic’s revenues were SGD 4.3 million, with gross assets of SGD 2.1 million. The firm’s client list includes blue chip business partners such as StarHub, Axis, EDB, SAP, Astro, Unilever, Dell, Symantec, Mead Johnson, Danone, WingTai Retail, MHD, and Standard Chartered Bank. 

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016