GreedyGame has announced the appointment of Ankit Rawal as VP - Revenue. Rawal has had his success in various organisations and has previously held top positions. He was the Strategic Advisor to FourthLion Technologies and was the Country Manager at InMobi, India. He joined InMobi during their early funding days and spent 6.5 years thereafter. He played an integral role at the organisation and greatly helped in setting up InMobi Africa, India Agency Business and the Inside & Online Sales across Asia Pacific & Japan. Prior to entering the mobile advertising industry he’s worked with top companies such as Microsoft and Oracle.
Founded in 2013, GreedyGame allows brand advertisers to engage with players during game play by becoming a part of the gaming experience and create deeper brand affinity. GreedyGame’s proprietary native advertising platform brings scale to in-game native ads with innovative brand integrations, precise targeting capabilities, multiple campaigns optimization tools and the confidence provided by 3rd party verification integrations.
As a result, GreedyGame delivers extraordinary view-through and click-through rates. With more than 50 million monthly active users, GreedyGame is working with 150+ game in India and South East Asia including industry’s top publishers such as Nazara, Reliance, Games2win, Nextwave, Disney and Tiny Labs and has worked with top brands such as Marico, Fastrack, Mondelez, Pepsico among others. The company has recently won the Best Marketing Spark award (2015-2016) from Marico and has been recognised as a Madlabs partner company 2015-2016.
At GreedyGame, Rawal will be helping in globalisation of the business. Commenting on his new role, Rawal says, “I was blown away by the kind of tech GreedyGame has built. Indians are increasingly getting addicted to mobile games be it games around cricket, Chotta Bheem, Teen Patti & now Pokemon Go. As brands do subtle placements in movies, GreedyGame is doing the same in games without intrusive pop up ads, captivating the user’s attention in an engaging manner & still delivering on brand metrics. “
Speaking on Rawal’s appointment, Siddharth Gupta, CSO at GreedyGame said, “ Ankit joins us at a great time in our journey. We are at a stage where we’ve seen phenomenal response from Indian advertisers and are now focusing on building stronger relationships with clients and operations in other emerging markets. With his experience across emerging markets such as SouthEast Asia, China, Middle East & Africa, we are really excited to have him on board to take us global.