Top Story

e4m_logo.png

Home >> Digital >> Article

Gozoop wins digital mandate for Parag Milk Foods

27-February-2016
Font Size   16
Share
Gozoop wins digital mandate for Parag Milk Foods

Gozoop has recently won the digital media mandate for the entire group of companies under Parag Milk Foods. India’s largest private dairy, Parag has a brand portfolio which includes key market players like Gowardhan, Gowardhan Milk, Go Cheese and Pride of Cows.

This is the first time Parag Milk Foods is actively making its presence felt in the digital sphere and Gozoop is focused on creating and steering vital conversations around these well-loved brands. Gozoop’s digital mandate encompasses an array of digital solutions including brand monitoring, seo, web development, social media and more.

On this collaboration, Akshali Shah, VP- Strategy, (Sales & Marketing) asserted, “Gozoop was selected through a multi-level, multi-consultancy pitch. This is an important milestone in our communications journey. In line with our vision, we have laid down a significant foundation for growth across our businesses. Also, with the changing buying habits, we found that it’s the need of the hour to extend our brand’s presence on the digital platform. I also firmly believe digital medium have a critical role to play in shaping an appropriate stakeholder perception that is conducive for us to achieve our business objectives. Gozoop’s ability to service large conglomerates, research orientation and diverse capabilities , innovative thinking within the digital field was noteworthy and I look forward to some brilliant work together, going forward.”

Since acquiring this mandate, Gozoop has already executed key campaigns for the company. Gowardhan’s most recent multi-platform campaign with Salman Khan and Sonam Kapoor cross-promoting Prem Ratan Dhan Payo was executed by Gozoop on the digital front. While the firms digital campaign driving conversations around the recently lauched Go Cheese TVC is already making waves in the digital sphere.

Ahmed Naqvi, CEO & Co-founder, Gozoop says, “Leveraging the power of digital media to consolidate Parag portfolio across the digital sphere is an exciting challenge. Each of these brands has won the hearts of the Indian consumer and amplifying this success will be at the core of an effective campaign.”

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.