Top Story

e4m_logo.png

Home >> Digital >> Article

Gozoop wins digital mandate for HyperCITY

24-June-2016
Font Size   16
Share
Gozoop wins digital mandate for HyperCITY

Gozoop has bagged the digital mandate for the retail chain HyperCITY which aims at providing an international shopping experience, where customers can shop in comfort in a large, modern & exciting environment. 

Ramesh Menon, CEO, HyperCITY seemed especially impressed with Gozoop’s alignment of their overall brand strategy and of the passion that they demonstrated with their ideas. “We felt that they would add significant might to our digital marketing initiatives and consumer connect strategies in an increasingly competitive market in a very interesting and differentiated way that’s in line with our intended positioning,” he said.

According to Manoj Jain, CMO, HyperCITY, “Gozoop brings on board the expertise of understanding the needs of a brick and mortar store and their pitch spoke about how today in a fast pace of digitization and having no time, we have forgotten the fun of physical shopping. The team brought in fresh ideas supported by data analytics and a clear cut difference in strategy across the different social media platforms like Facebook, Instagram and Twitter.”

Ahmed Naqvi, CEO & Founder, Gozoop, added, “We’re delighted to have been selected by HyperCITY. We look forward to working on the evolution of their brand communications, digital and beyond.”

Omkar Joshi, Group Director-Brand Communications, Gozoop expressed excitement about the win. “We’re very proud of this win as we’ve established leadership in breakthrough brand communication and data analytics together,” said Joshi.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016