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Gozoop bags social media mandate for burger chain Burgs

12-July-2013
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Gozoop bags social media mandate for burger chain Burgs

Gozoop has recently been assigned the social media business of gourmet burger chain Burgs. The objective of the online engagement strategy developed by Gozoop is to amplify Burgs’ social presence and brand awareness in the competitive Food and Beverage category.

Subsequent to the account win, Gozoop initiated a five-day long campaign for the opening of Burgs outlet in R City Mall, Mumbai’s Ghatkopar area. The campaign was designed to drive sales and footfalls at the launch of the store. A Twitter contest for the opening of the outlet, #ILoveBurgs, was also held. Winners of the contest were awarded with an opportunity to be the guest of honour at the launch and were treated to Burgs meals.

On awarding the mandate to Gozoop, Subroto Mukherjee, COO, Burgs said, “In this competitive QSR market with an offering unlike any witnessed by the market, Burgs was looking for an agency that would help us amplify this difference. Gozoop, with its unique strategic approach, seemed like a perfect fit.”

Commenting on the win, Ahmed Naqvi, Managing Director (India) & Co-Founder, Gozoop said, “Burgs received a great response when it launched in Mumbai. Considering the love for burgers in India, it is a great opportunity for Gozoop to reach out to foodies via social media and engage them in order to increase Burgs brand awareness and recall. We are very pleased to win the Burgs account and consistently build up our list of F&B clientele.”

Elaborating on the campaign, Naqvi added, “The #ILoveBurgs was an excellent start to the account. The response on social media and the turnout at the event was excellent. The hashtag trended at No. 1 on Twitter and that ensures that Burgs has a fabulous fan following.”

Currently, Gozoop’s portfolio of F&B clients includes brands such as Mad Over Donuts, Rajdhani, and Hakkasan, among others.

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