Government to expand broadband service in rural India; to invest $2 billion
The Ministry of Communication & IT is planning to set up 112,000 Community Service Centres in rural India to provide it with broadband connectivity in 2008-09. The Ministry is garnering an investment of $2 billion for this exercise. This was disclosed by Minister of State for Communications & IT, Jyotiraditya Madhavrao Scindia, at the Global Telecom Summit, organised by Assocham and held in the Capital.
Scindia further said, “$1.5 billion investment for providing broadband access to rural India would be generated through the private sector. The remaining $ 0.5 billion of investment would be poured into the project from Government sources.”
The Community Service Centres would be set up under the extension of Knowledge Mission, initiatives for which were taken by former Prime Minister Rajiv Gandhi.
The Government would declare its broadband policy shortly as well as a policy for Wi-Max so that connectivity for broadband, particularly for rural India, becomes easier and convenient and the entire countryside is provided with this facility largely under the public-private partnership. Wi-MAX is a standards-based technology enabling the delivery of last mile wireless broadband access as an alternative to wired broadband like cable and DSL.
Scindia added, “The Ministry of Communication & IT would unfold its 3G service guidelines by June and their execution would be effected by the end of the current calendar year. The aim of the new policies would also be to provide wireless telephone and mobile telephone to almost every household in rural India by 2010, as promised by the UPA Government.”
Speaking on the occasion, TV Ramachandran, Chairman, ITU Regional Working Group for Private Sector Issues, called for a new convergence policy, which is long due as the Government has rolled out only its policy initiatives on issues relating to convergence in bits and pieces. Likewise, the policy for content access and IPTV were yet to be framed, he added.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking