Top Story

e4m_logo.png

Home >> Digital >> Article

Government follows PM Modi's lead in leveraging social media: Prakash Javadekar

03-September-2014
Font Size   16
Government follows PM Modi's lead in leveraging social media: Prakash Javadekar

Minister of Information and Broadcasting, Prakash Javadekar highlighted the importance of social media in government strategy. Talking about the immense reach of social media, Javadekar termed it a medium of the new generation, which empowers people and strengthens the democracy. Highlighting the defining role that social media played in the recently concluded General Elections, the Union Minister who also holds the Environment portfolio said, “Modi ji used social media brilliantly to reach and communicate with the people effectively. Now our government is also using this medium to stay connected with the masses.”

Elaborating on how the government has been propagating the use of social media, Javadekar said that the name of recently launched Pradhan Mantri Jan Dhan Yojana (PMJDY), a scheme to financially empower the poor, had originated from an online contest. “I am putting up another billboard on the website - please suggest the name, contents and other ideas for DD-Kisan,” said Javadekar while seeking ideas on the contours and content of the proposed Kisan TV to provide real time information on various agriculture related issues to farmers.

Javadekar was sharing his views at the ASSOCHAM conference over the topic ‘Social media: Boon or Bane’ held in New Delhi on Tuesday.
 

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India