Google will now track TV ad audiences

Google will now track TV ad audiences

Author | Source: Business Standard | Thursday, Oct 25,2007 8:22 AM

Google will now track TV ad audiences

Google, which dominates the market for advertising on the Internet, seems to be hoping to do the same thing on television, according to a report on the website of The New York Times.

The company is set to announce a partnership with the Nielsen Company, the voice of authority in measuring television audiences, that will give advertisers a more vivid and accurate snapshot than ever before of how many people are viewing commercials on a second-by-second basis, and who those people are, the report said.

Although the initiative between Google and Nielsen will start relatively small, with ratings gleaned from set-top boxes within a single cable operator’s network, the companies say that their deal spans several years and that the relationship will grow, the report added.

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