Top Story


Home >> Digital >> Article

Google to stop scanning emails for advertising

Font Size   16
Google to stop scanning emails for advertising

Technology giant Google has announced that it will stop scanning Gmail content for any ads personalisation soon.

This decision was announced in a blog post about aligning consumer Gmail with GSuite’s Gmail. GSuite is Google’s brand of enterprise solutions for businesses and educational institutions.

GSuite’s Gmail is already not used as input for ads personalisation. The blog post said that consumer Gmail content will not be used or scanned for any ads personalization after this change. “This decision brings Gmail ads in line with how we personalize ads for other Google products. Ads shown are based on users’ settings. Users can change those settings at any time, including disabling ads personalization. GSuite will continue to be ad free,” Diane Greene, SVP, Google Cloud, said in the post.

Google assured Gmail users that the company will keep their privacy and security paramount as the company continues to innovate.

Even though Google has said it will stop scanning mail for advertising purposes, Google will continue to scan mail to weed out Spam, malware, and generate quick responses to emails. “No other email service protects its users from spam, hacking, and phishing as successfully as Gmail. By indicating possible email responses, Gmail features like Smart Reply make emailing easier, faster and more efficient,” Greene wrote in the blog post. 


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

exchange4media in association with J Walter Thompson South Asia, now presents Coffee & Donuts to give you a slice of #Mondaymotivation with some interesting industry reads and insights brought to you...

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.