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Google to stop scanning emails for advertising

29-June-2017
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Google to stop scanning emails for advertising

Technology giant Google has announced that it will stop scanning Gmail content for any ads personalisation soon.

This decision was announced in a blog post about aligning consumer Gmail with GSuite’s Gmail. GSuite is Google’s brand of enterprise solutions for businesses and educational institutions.

GSuite’s Gmail is already not used as input for ads personalisation. The blog post said that consumer Gmail content will not be used or scanned for any ads personalization after this change. “This decision brings Gmail ads in line with how we personalize ads for other Google products. Ads shown are based on users’ settings. Users can change those settings at any time, including disabling ads personalization. GSuite will continue to be ad free,” Diane Greene, SVP, Google Cloud, said in the post.

Google assured Gmail users that the company will keep their privacy and security paramount as the company continues to innovate.

Even though Google has said it will stop scanning mail for advertising purposes, Google will continue to scan mail to weed out Spam, malware, and generate quick responses to emails. “No other email service protects its users from spam, hacking, and phishing as successfully as Gmail. By indicating possible email responses, Gmail features like Smart Reply make emailing easier, faster and more efficient,” Greene wrote in the blog post. 

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