Top Story

e4m_logo.png

Home >> Digital >> Article

Google Online Shopping Festival kicks off today

10-December-2014
Font Size   16
Share
Google Online Shopping Festival kicks off today

Google’s much-awaited Great Online Shopping Festival (GOSF) is all set to kick off today. To commemorate the mega event, Google will begin the sale of two new products — Chromecast and Nexus 6. The festival will see over 400 partners offering their products on discount for three days till Friday.

Nexus 6 smartphone will be available at Rs 43,999, and Chromecast will be sold at Rs 2,999. Products from other companies like Lenovo, Asian Paints, Tata Housing and Van Heusen will also see first sales at GOSF.

Big partners

Google is launching new sections like exclusive launches and one for first-time buyers. The exclusive launches section would feature products in a wide range, including tech products and fashion labels. Also, there is a section which offers users a chance to win 14 minutes of free shopping hosted by brands like Asian Paints, Jet Airways, Kindle, Micromax, HP, Big Bazaar, KOOVs, Lakme and Lenovo.

According to market reports, this year, the GOSF has about 450 companies participating, almost twice as many as last year, and also has a special section offering products at Rs 299 with free shipping and cash on delivery. Most online retailers are expecting thrice as many orders during the event compared to regular days.

Tata Housing Development Company will be launching an exclusive ultra-luxury project, ‘The Cascades’ during the festival.

They have also partnered with Aditya Birla Money My Universe for their 72 hours of crazy GOSF wildcard. Promoting the concept of online shopping Google had launched the Great Online Shopping Festival (GOSF) in 2012 in India.

Competitive punch

Even as major ecommerce players like Amazon, Snapdeal and Jabong are getting ready for the three-day GOSF, Flipkart has decided to skip this year’s festival a miss. The e-commerce company has launched yet another discount fest, Big App Sale, which started two days earlier than GOSF. While GOSF is slated to be held between December 10 and 12, Flipkart’s Big App Sale started from December 8 and goes on till December 12.

The GOSF, one of the biggest e-commerce ventures of Google, started in 2012 and has tied up with over 450 brands and e-commerce portals for offering discounts to online shoppers this year.

GOSF received huge response from their Indian consumers with the company claiming to have received 2 million viewers last year. GOSF 2013 partnered which was over 200 e-commerce websites said that their sales jumped threefold with the mega sale. Other shopping websites likes Snapdeal, Myntra, and eBay also said about their sales increasing during that period of time. However, last year saw servers crash resulting in Google having to declare an extra day of sale to keep the promise of a three-day shopping carnival for online consumers.
 

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends