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Google News - The changing face of online news

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Google News - The changing face of online news

The World Wide Web's leading search engine Google's News service, completely facilitated by automatic news generation, is changing the face of online news. Launched in September this year, the section collects news from more than 4,000 news sources around the world.

Interestingly, the news service was a personal project of senior research scientist from India, Krishna Bharat, who found that searching for news was too much of a task on Net. His demo project was approved in Google and it went live on 23 September this year. presents information collected from more than 4,000 news sources worldwide and arranges automatically to present the most relevant news first. The content is categorized in 7 sections - World, US, Business, Science & Technology, Sports, Entertainment and Health. The news is updated continuously throughout the day.

Speaking to exchange4media on Google News, Sanjay Trehan, General Manager-Internet of Hindustan Times says, "The computerized algorithm that Google uses serves to maximize the news offering and weaves it in a contextual format. To that an extent, it is a welcome initiative. It also collates the information in a holistic environment and obviates the need for multiple search. It is a remarkable technological intervention and would really help optimize online news space."

Kalli Purie, the Publisher of Living Media Group's Today does not seems to be so excited with the idea as she says, "It is definitely one step ahead as a medium for news dissemination, but in a country like India, all these kind of rich content on Net may not be fully utilized due to lack of adequate Net delivery infrastructure."

Google has also developed an automated grouping process for Google News that pulls together related headlines and photos from thousands of sources worldwide -- enabling you to see how different news organizations are reporting the same story. Google News is highly unusual in terms that it offers a news service compiled solely by computer algorithms without human intervention. It employs no editors, managing editors, or executive editors! Does it indicate that in future human elements will have lesser role to play in news dissemination online?

Trehan doesn't agree with that as he says, "Sheer numbers always may not win over quality. Google News is limited in scope because in most big stories, you need editorial intervention for perspective. But it will have a big impact on online news as it is based on aggregation of news model and has already simplified the whole collation process. It also makes the surfer experience easy."

Google as a little search engine first made its appearance in September 1998. It was the brainchild of two university students chugging past well-funded giants in the field and into the hearts of Internet information seekers worldwide!


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