Google India is introducing a new ad format in India, called Product Listing Ads, which connects users to rich product-information such as product images, price and brands.
Product Listing Ads will appear on shopping-related queries on Google.co.in. This ad format will help users easily find and compare relevant products and prices, with clear product images and links to fine tune what they’re looking for.
This unit will initially be placed on the right-hand side of the search results page above text ads and be labeled as ‘sponsored’.
Product Listing Ads offer an opportunity for merchants to present their business and promote their products to interested shoppers as well.
Better qualified leads: With Product Listing Ads, merchants can increase the quality of their leads by showcasing what exactly is for sale and at what price, helping shoppers make informed purchase decisions.
Broader reach: For a given shopping-related search, the Product Listing Ads unit will feature listings from several advertisers. The unit could include two or more listings from the same merchant. Also, when relevant to the user’s search, Product Listing Ads may also show alongside text ads.
Easy management: With the use of product-targeting technology, merchants won’t need to use keywords. Product Listing Ads are matched with commercial searches using the information a user provides in his Merchant Center account.