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Google initiates localisation drive, opens business operations in Delhi, Mumbai

10-February-2006
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Google initiates localisation drive, opens business operations in Delhi, Mumbai

With the opening of business operations in Delhi and Mumbai, Google Inc has marked its continued investment in India. These operations will complement the existing centres in Bangalore and Hyderabad, and are designed to enable Google to develop business opportunities, provide locally relevant products and services, and deliver advertising services to its users, advertisers and partners throughout India.

Elaborating on the business expansion, Sukhinder Singh Cassidy, Vice-President, Asia Pacific and Latin America operations, Google Inc, said, “The market in India is changing rapidly. More people are coming online as the infrastructure for growth quickly expands. The Google India team will forge relationships with businesses, partners and agencies throughout the region and enable them to take advantage of this growth in e-commerce.”

He added that these initiatives were just the beginning of the localisation efforts, which Google had planned for the Indian market and that there would be many new projects that might come to the country.

Google has an advertising programme called Google AdWords, which enables advertisers and businesses of all sizes and industries to reach this fast growing audience as they search the web. Google AdWords matches text-based ads to users’ search queries, providing them with information relevant to what they are looking for. This results in a highly-targeted service that returns significant results to the advertiser. These new business operations are a steep towards strengthening the AdWords programmes for India.

Ashish Kashyap, Country Manager of Google India’s sales and operations, said, “We see an opportunity in India for Google to partner with businesses through Google AdWords to make an impact on their growth.”

Kashyap and his team is focussed on continuing to grow Google’s client base and business relationships. Google’s advertisers in India currently include Citibank, Monster India, Bharatmatrimony.com, MakeMyTrip, SpiceJet, Kingfisher Airlines, ICICI Bank, Shaadi.com, Ebay India, and Birla Sunlife.

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