Top Story


Home >> Digital >> Article

Google India announces Media Ads on Google Search

Font Size   16
Google India announces Media Ads on Google Search

Google India has launched its latest ad format, Media Ads. The new ad model introduces new ways of video ads on Google Search. Unlike other video formats, Media Ads is an exclusive format designed to put video ads front and center. Recently, Google India has launched over a dozen of new ad formats and has tested many more. Media Ads will be fully automated unlike usual keyword search on or

A search on Google search engine will automatically display the Media Ad at the top of the search results page. The format does not allow advertiser to pick competing keywords. For instance, if a user types ‘Sach ka Saamna’, only ad units containing video from ‘Sach ka Saamna’ will appear.

In India, the media ads format is launched with Star TV campaign built around their new channel Life Ok. Google India believes that the media and entertainment category search volumes on Google search have shown phenomenal growth. In the last two years the query volumes have grown at over 125% year-on-year. “With the launch of media ads format, media companies will be able to capture this traffic on Google search and leverage it to create familiarity of the content, sampling and immerse the user with a rich experience with sight, sound & motion. Our research has shown that a substantial number of users are usually looking to watch the movie trailer, TV show clips on the search results page itself which translates into a very high response rate for this ad format,” said Praveen Sharma, Head of Media Sales, Google India.


Tags Google India Advertiser Praveen Sharma Rahul Dubey

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...