Google India has launched its latest ad format, Media Ads. The new ad model introduces new ways of video ads on Google Search. Unlike other video formats, Media Ads is an exclusive format designed to put video ads front and center. Recently, Google India has launched over a dozen of new ad formats and has tested many more. Media Ads will be fully automated unlike usual keyword search on google.com or google.co.in.
A search on Google search engine will automatically display the Media Ad at the top of the search results page. The format does not allow advertiser to pick competing keywords. For instance, if a user types ‘Sach ka Saamna’, only ad units containing video from ‘Sach ka Saamna’ will appear.
In India, the media ads format is launched with Star TV campaign built around their new channel Life Ok. Google India believes that the media and entertainment category search volumes on Google search have shown phenomenal growth. In the last two years the query volumes have grown at over 125% year-on-year. “With the launch of media ads format, media companies will be able to capture this traffic on Google search and leverage it to create familiarity of the content, sampling and immerse the user with a rich experience with sight, sound & motion. Our research has shown that a substantial number of users are usually looking to watch the movie trailer, TV show clips on the search results page itself which translates into a very high response rate for this ad format,” said Praveen Sharma, Head of Media Sales, Google India.