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Google Adwords certifies Brand Portrait Digital for excellence in search engine marketing

23-August-2007
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Google Adwords certifies Brand Portrait Digital for excellence in search engine marketing

Brand Portrait Digital, a full service interactive agency based in Mumbai, has been bestowed with the world renowned Google Adwords Certification for its excellence in search engine marketing (SEM). The Google Adwords Certification is one of the most coveted certification in the online advertising industry.

Google Adwords is a complex SEM tool that delivers very accurate and targetted results. However, the complexity of the tool is such that even a slight deviation in the campaign could drastically affect the end results. Hence, to ensure that clients’ experience with Google remains positive with a high return on investment, Adwords users are encouraged to appear for Google Adwords professional examination that certifies its holders as experts in the trade of online marketing.

With this certification, Brand Portrait Digital and its professionals are qualified to use various SEM codes and software, which would optimise the end results for their clients and thereby help them to promote their concept of ‘Pay for Performance’.

Commenting on the certification, Jaitrali Jhanjharya, Branch Director-Mumbai, Brand Portrait Digital, said, “It is a validation of Brand Portrait's commitment and constant drive to accomplish and deliver our clients with the best. Today, Google is synonymous to search engine all over the world and has also been recently regarded as one of the consumers’ most favourite online brands by Jupiter research. However, in India, the Internet is used as a parallel medium of communication and clients are still apprehensive about the idea of using the Internet as the main medium of communication. With our Certification, potential clients will know that we are qualified to use Google in a way that will increase their ROI.”

This Certification also gives Brand Portrait Digital other benefits like promotional credits and personal customer service, and access to newer products of Google at Beta trial stage.

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