Top Story


Home >> Digital >> Article

Goldmine ventures into cyber world with eGold

Font Size   16
Goldmine ventures into cyber world with eGold

With Internet catching up fast as an effective medium for new-age advertising and communications, Goldmine Advertising Limited has ventured into the cyber world with eGold - an exclusive Internet wing to provide complete advertising, marketing and communication solutions to the client.

eGold would provide complete marketing solutions, including website designing, online advertising, e-mail marketing and engagement strategies to ensure continuous interaction of the brand with the customer. "We'll take care of all the different aspects like, doing the creative part, planning and buying of media and, tracking and monitoring of advertisements," explains Sandeep Jujam - the brain behind the show at eGold.

With the expertise earned over his successful stints in heading marketing operations at other Internet initiatives like Webshashtra and, Jujam has worked out strategies to provide consultancy services to other agencies alongside eGold's own clients and those in the list of Goldmine.

The array of services from eGold stable would also include conducting e-mail campaigns, mail management and analysis, mail tracking, customer database management, providing interactive and innovative brand involvement solutions, conducting sales promotion programmes and among others.

Observing huge growth potential in Indian Internet industry, Jujam said: "In today's business, Internet serves an essential role and this is poised to grow further once broadband and cable Internet services are in full swing."


The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'