With Internet catching up fast as an effective medium for new-age advertising and communications, Goldmine Advertising Limited has ventured into the cyber world with eGold - an exclusive Internet wing to provide complete advertising, marketing and communication solutions to the client.
eGold would provide complete marketing solutions, including website designing, online advertising, e-mail marketing and engagement strategies to ensure continuous interaction of the brand with the customer. "We'll take care of all the different aspects like, doing the creative part, planning and buying of media and, tracking and monitoring of advertisements," explains Sandeep Jujam - the brain behind the show at eGold.
With the expertise earned over his successful stints in heading marketing operations at other Internet initiatives like Webshashtra and 123india.com, Jujam has worked out strategies to provide consultancy services to other agencies alongside eGold's own clients and those in the list of Goldmine.
The array of services from eGold stable would also include conducting e-mail campaigns, mail management and analysis, mail tracking, customer database management, providing interactive and innovative brand involvement solutions, conducting sales promotion programmes and among others.
Observing huge growth potential in Indian Internet industry, Jujam said: "In today's business, Internet serves an essential role and this is poised to grow further once broadband and cable Internet services are in full swing."