Goldmine Advertising Limited has won the Social Media mandate for Bank of Baroda. Now, Goldmine will manage Bank of Baroda’s Social Media campaigns along with online reputation management, engagement with its customers and prospects. The technology leveraged will be QuickMetrix’s social listening and analytics engine.
The blend of creativity and technology enablement would help promote the Bank’s image on Social Media and engage the target audience at National and International levels. The Bank’s Facebook and Twitter presence was launched formally on Jan 1, 2016 by P. S. Jayakumar, MD & CEO, Bank of Baroda
Bank of Baroda positions itself as India’s International Bank, with its presence across 25 countries. The Bank has embarked upon Social Media presence for better connect with its present and potential customers and to keep up with the digital trend.