On Thursday, #Troll was trending on Twitter on the back of Twitterati accusing Goibibo of blatantly copying MakeMyTrip’s (MMT) recent campaign #BefikarBookKar. This high-decibel campaign was launched in March by the online travel agent with two Bollywood stars Alia Bhatt and Ranveer Singh to push growth in hotel booking segment.
Goibibo had posted on their social media pages information containing- ‘Free cancellation on Hotels in India. 100% refund in 2 hours. #BefikarGoKar’. There was a lot of social media backlash, following which Goibibo changed their slogan to #GoTensionFree.
How it started:
Initially there was a spelling error in the hashtag ‘BekirGoKar’ which Goibibo first posted in the morning, taking opportunity of this, Tweeps jumped in to troll Goibibo and asked the brand and the agency to at least proofread content before posting it. The brand however, was quick to rectify the spelling error and posted it as ‘BefikarGoKar’. However, negative tweets and jiffs kept on pouring throughout the day.
Towards late evening, the brand had changed their creative with a new hashtag #GoTensionFree to allow the matter to simmer down.
We tried getting in touch with Goibibo, but they did not reply at the time of writing this article.
Below are few excerpts from the Twitter timeline: