GoDaddy Inc has named MEC its global media agency-of-record and has awarded
its global media, digital and analytics and insight business to the agency. The company has worked with MEC in India and in the UK since March 2014, and this new agreement expands their relationship to include all global markets. The business will be led out of MEC New York, with support from its San Francisco office.
According to the press release,the appointment builds on GoDaddy’s strategy to move to a more personalised marketing experience for small business owners around the world looking to leverage technology to help them easily start, confidently grow and successfully run their own ventures.
Phil Bienert, CMO and Executive Vice President, Digital Commerce, GoDaddy, said, “Our decision to move GoDaddy's media business to MEC is a natural step as GoDaddy expands our business globally. We looked for a strong partner with local media expertise and global technology and tools to help drive forward our efforts to reach small businesses at the right time with the right medium. MEC shares our passion and vision for delivering locally-relevant, targeted messaging to connect with people worldwide.”
Marla Kaplowitz, CEO, MEC North America, said, "GoDaddy is a brand that has been bold in both its approach and determination to reach and engage its customers. We are energized by the company’s ambitious drive globally and excited by the challenge to deliver creative media solutions built for today’s digitally-enabled world.”