A division of AHA IntuNet in Mumbai, aha! inspired has won the digital communications mandate for recently launched e-commerce portal, gingercrush.com which is being floated by Swadesh Essfil.
aha! inspired won the account following a multi-agency pitch.
Commenting on the new appointment, Saumya Nidhi, Co-Founder and COO of Gingercrush said, “We are delighted to have partnered with aha! inspired for our digital engagement. The team at aha! brings great experience and an insightful understanding of the e-commerce industry. We look forward to them helping us leverage the digital medium and engage better with our customers.”
The agency will be the brand custodian for gingercrush.com in the digital domain, and will look after the brand’s entire digital communication. The agency’s primary mandate will be to build awareness and reach out to potential customers across India through various social media platforms, besides creating engaging content that will build the brand.
Speaking about the win, Varsha Panicker, Principal Creative Inspirer, aha! inspired said, “We are delighted to partner with Gingercrush and help build a profitable business in the Indian e-commerce space that is growing tremendously and maturing fast. The idea that one can customise products with licensed imagery from world renowned brands and artists is already a winning one and we are certain that we will create exciting and engaging interactions for Gingercrush in the digital domain.”
aha! inspired adds Gingercrush to its portfolio which already includes brands like Aegon Religare, Viacom18, Times Television Network, Maxx Mobile, Birla Sun Life Insurance, Chemtrols India and Quikr.