Getty Images unveils smarter search with re-launch of website

Getty Images unveils smarter search with re-launch of website

Author | exchange4media News Service | Saturday, Sep 15,2007 9:20 AM

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Getty Images unveils smarter search with re-launch of website

Getty Images Inc. has announced the re-launch of its website gettyimages.com. Fully redesigned and re-engineered, the site claims to serve as a powerful source for creative inspiration while delivering a more efficient search experience.

Numerous enhancements have been made to make it easier to find a specific image or discover an expanded selection of relevant visuals, and a flexible user interface complements a broad range of work styles.

Extensive customer input and usability studies have aided the development of Getty Images’ added site features, including Catalyst, a first-of-its-kind search tool that uses interactive tag clouds to produce related concepts. Powered by proprietary technology, Catalyst gives customers the option to search via keyword cues, making it an especially helpful resource in the early stages of creative brainstorming.

“We owe our customers a great deal of credit for this innovative rebuild. Their input and expertise has allowed us to preserve the strengths of the old site and introduce a host of new features, resulting in a more agile and interactive gettyimages.com that is uniquely equipped to enrich the current and future communications landscape,” said Jonathan Klein, Co-Founder and CEO, Getty Images.

For the first time, customers can access creative, editorial and footage content through a single site. The new gettyimages.com is available in nine languages and provides real-time inspiration to customers looking for timely visual content. Other new and improved features enable customers to refine search by narrowing results with a wealth of associated data including event, location, style or other criteria; and find similar images using associated keywords or an existing image as a frame of reference. The company has also recently added creative imagery to its selection of news, sport and entertainment imagery, delivered through Getty Images Live.

“I believe that this new website, with its ease of use and flexibility, will make Getty Images’ presence in the Indian creative space even more significant, while further consolidating the exclusive status of Visage Images as the Master Delegate of Getty Images across the South Asian Region,” commented Dr Vijay Chintamaneni, CEO, Visage Media Services Pvt. Ltd.

Tags: e4m

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