Ignitee Digital’s latest campaign with Ranbir Kapoor for category disrupter AskMe #bappofallapps has clocked half a million views in just one day. The focused digital-first campaign created for AskMe has become the second most watched video on YouTube in the last 24 hours.
Ranbir Kapoor is seen playing versatile characters in a series of videos as part of the extensive digital-led campaign. Designed by Ignitee Digital for Getit Infomedia, the campaign was launched on digital first and television is set to follow soon.
Watch the video here...
Manav Sethi, Head - Marketing, Getit Infomedia said, “Our partner of choice in Ignitee masterminded the campaign from the very beginning. Digital first strategy was formulated keeping in mind today’s youth and ubiquitous digital media.”
Speaking about the response received for the latest campaign, Atul Hegde, CEO, Ignitee Digital said, “Ignitee is proud to have launched such a massive campaign for AskMe. It’s great to see large brands like AskMe go the digital-first route, and especially with such a high profile celebrity campaign.”