Top Story


Home >> Digital >> Article

GenY Medium wins the digital mandate for all Apollo Health & Lifestyle brands

Font Size   16
GenY Medium wins the digital mandate for all Apollo Health & Lifestyle brands

GenY Medium (GenY), a digital marketing company engaged in the business of managing brand perceptions in the online space with the use of technology and analytics, has bagged the mandate of one of the largest players in retail healthcare segment in India, Apollo Health & Lifestyle (AHLL), a subsidiary of Apollo Hospitals Enterprise (AHEL).

As part of this mandate, GenY will handle the digital advertising, performance marketing, social media listening, and reputation management for the company and their healthcare models such as Apollo Clinics, Apollo Sugar, Apollo Diagnostics, Apollo Cradle for Women & Child, and Apollo Spectra for planned surgery.

Speaking on the win, Yashwant Kumar, CEO at GenY Medium said, “This furthers our depth within the healthcare domain. I am sure our technology and analytics centric approach, and specialization in healthcare will help us drive the desired business results for the Apollo retail brands.”

Today, GenY Medium stands as one of the leading independent digital agencies in India with specialized verticals for Healthcare and clients such as CignaTTK, Aetna India's IHO, Apollo Hospitals, Healthcare at Home and Oncquest, amongst several others. GenY attributes its success to its domain knowledge, proprietary technology, and deep knowledge of analytics which improves digital marketing effectiveness – uniquely combining marketing know-how with technology and analytics, measurable business results, and a strong work-life culture.

Gen Y has delivered award winning campaigns across categories and platforms for several noteworthy national brands such as Apollo Hospitals, Verisign, Tata Projects, NIIT, and a few international clients, among others. With this addition, the portfolio of brands which the company serves has grown to over 45.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship