GenY Medium (GenY), a digital marketing company engaged in the business of managing brand perceptions in the online space with the use of technology and analytics, has bagged the mandate of one of the largest players in retail healthcare segment in India, Apollo Health & Lifestyle (AHLL), a subsidiary of Apollo Hospitals Enterprise (AHEL).
As part of this mandate, GenY will handle the digital advertising, performance marketing, social media listening, and reputation management for the company and their healthcare models such as Apollo Clinics, Apollo Sugar, Apollo Diagnostics, Apollo Cradle for Women & Child, and Apollo Spectra for planned surgery.
Speaking on the win, Yashwant Kumar, CEO at GenY Medium said, “This furthers our depth within the healthcare domain. I am sure our technology and analytics centric approach, and specialization in healthcare will help us drive the desired business results for the Apollo retail brands.”
Today, GenY Medium stands as one of the leading independent digital agencies in India with specialized verticals for Healthcare and clients such as CignaTTK, Aetna India's IHO, Apollo Hospitals, Healthcare at Home and Oncquest, amongst several others. GenY attributes its success to its domain knowledge, proprietary technology, and deep knowledge of analytics which improves digital marketing effectiveness – uniquely combining marketing know-how with technology and analytics, measurable business results, and a strong work-life culture.
Gen Y has delivered award winning campaigns across categories and platforms for several noteworthy national brands such as Apollo Hospitals, Verisign, Tata Projects, NIIT, and a few international clients, among others. With this addition, the portfolio of brands which the company serves has grown to over 45.