GenY Medium (GenY), the digital marketing company engaged in the business of enhancing brand perceptions in the online space with the use of technology and analytics, has written a new chapter in its growth story. The financial year 2015-16 GenY has recorded a growth of 300% and added 15 new key clients to its portfolio. Since its inception in 2012, GenY has been growing at 100% CAGR year on year.
During the year, the agency expanded its portfolio in high growth verticals of Healthcare, Lifestyle, Entertainment, B2B Marketing and Start-ups; with clients like Apollo Hospitals, Snapbizz, Verisign, Krishna Pearls & Jewellers, NowFloats, Tata Projects, 9XM, Gozoomo, Parrys, MaxisIT, LoyltyRewardz, Homecues.com and a few international clients among others in the last fiscal alone. GenY also expanded its operations to Bangalore & New Delhi and doubled its employee strength to over 90 in the past year.
GenY attributes its success to its unique technology stack which improves digital marketing effectiveness - uniquely combining marketing know-how with technology & analytics, measurable business results and a strong work-life culture.
Speaking about the results, Yashwant Kumar, CEO, GenY said, “Increasingly more and more clients, irrespective of the industry they are from, are keen to leverage digital and mobile mediums in order to grow their reach and impact. The companies are looking to augment their marketing spends through intelligent use of Digital Marketing and quantifiable results. I am glad that GenY can offer a highly differentiated experience of combining the ‘art of marketing’ with the ‘science of digital’ to these companies, which has resulted in substantial growth for the fourth consecutive year for us. We are also extremely proud of the GenY team’s deep commitment and passion which is also a key contributor to this milestone in the journey of GenY.”
In the last 4 years, GenY has established strong capability in the Consumer, Healthcare, B2B and Education segments with 40+ clients on long term relationship basis such as Tata Projects, Cigna TTK Healthcare at Home and NIIT to name a few.