Following the strong need for a responsible company voice and image, Genesis Burson-Marsteller, a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, announced that it has carved out two centres of expertise - GBM Issues & Crisis Group and GBM Client Studio. Both centres will have teams of experienced professionals to handle the varying PR and similar related needs of the client.
GBM Issues & Crisis Group
The newly formed GBM Issues & Crisis Group will be dedicated to offering a complete range of crisis readiness, response and recovery capabilities in addition to crisis avoidance. GBM Issues & Crisis Group will offer their services and be available to clients around the clock all through the year. The crisis preparedness and training programmes aim to equip clients with the structures, tools and resources required to prevent crises as well as successfully navigate them if unavoidable.
GBM Client Studio
In order to train corporate leaders with the skills and coaching necessary to best deal with communication requirements, Genesis Burson-Marsteller created their GBM Client Studio. The GBM Client Studio will base their training on decades of experience and proprietary knowledge that it has. It will bring out concepts and insights to facilitate this schooling and will further tailor them to meet specific needs of a client and trainee.
Both centres of expertise are comprised of senior counsellors, former journalists and digital specialists, for addressing client needs pertaining to these specialized areas.
Sheena Sharma heads both GBM Issues & Crisis Group and GBM Client Studio. She explains the importance of both, “We understand messaging and the impact it has on stakeholders. In today’s overcrowded new media world the importance of a company’s corporate voice is more vital than ever. Companies need to directly engage with various audiences at a more personal level. The ‘word on the streets’ is the new corporate reputation. So not only must their messages be clear and well crafted, the messenger must be confident and persuasive. Both will be judged by a discerning public. GBM Issues & Crisis equips clients with an even higher level of planning, preparedness and training given the high stakes. GBM Client Studio through hands-on trainings and simulations enables delivery of messages across a gamut of channels – traditional and social.”
With over 20 years of communication training and public relations experience, Sharma has been instrumental in creating these two centres of expertise given her forte in areas such as messaging, media spokespeople training, issues and crises, online public relations, stakeholder engagement and presentation skills.
Prema Sagar, Principal and Founder, Genesis Burson-Marsteller, India, says, “We continue to break new grounds in the Indian integrated communications space. The two expertise centres that we had pioneered have now grown to such a large scale that providing them their own identities has become imperative. With their own visual language, both GBM Client Studio and Issues and Crisis Group can stake claim to prominence along with GBM Live! Newsroom, GBM Digital Studio, GBM Content & Design Bureau, as well as for our business divisions, Step Up and The Outstanding Speakers Bureau.”