Gaming in India peaks between 7 pm and midnight, reveals Indiagames study

Gaming in India peaks between 7 pm and midnight, reveals Indiagames study

Author | exchange4media Mumbai Bureau | Thursday, Jan 17,2008 6:47 AM

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Gaming in India peaks between 7 pm and midnight, reveals Indiagames study

With gaming growing at a fast pace in the country, Indiagames has endeavoured to understand the gaming behaviour of Indians. According to a recent study carried out by Indiagames, conducted on its ‘Games on Demand’ platform, gaming in India peaks between 7 pm and midnight, while 60 per cent of the gamers are above 22 years. The top game genre is casual gaming with 47 per cent share, followed by strategy and action gaming, with 17 per cent share each.

The study covered nearly 10,000 paid subscribers of the subscription service on Indiagames. It also revealed that mobile gaming had seen a huge jump, with numbers coming in specially from smaller towns and at lower price points, while online gaming was able to make a mark with about 3 million gamers.

Commenting on the study, Vishal Gondal, CEO, Indiagames, said, “The facts and observations from this study are quite exciting for everyone in the gaming industry. The year 2007 has been great and we believe 2008 would be much more exciting. We will definitely see more people budgeting gaming into their entertainment spends.”

“The study is of interest to marketers across industries as more people are playing during prime time. Also, working professionals and business people comprise 34 per cent of gamers. The preachers of In-Game advertising have something to munch here,” he added.

Some of the other key observations from the study include that 50 per cent of the gamers are from the North, 25 per cent from the West, followed by 20 per cent from the South. The Eastern region comprises only 5 per cent of the gamers. The gaming scenario is still dominated by males, but the share of women is constantly growing, with the number currently standing at 13 per cent of the total gamers.

Another interesting observation is that 34 per cent of the gamers are working professionals and business people, while 7 per cent of the gamers are housewives and 4 per cent are retired people.

Tags: e4m

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