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Here’s more good news for gaming enthusiasts,, India’s first casual games website promoted by, has announced a collaboration with AXN to promote a brand new show titled Game Max, which will premier on AXN India soon.

The tie-up has a specific mission – a high decibel campaign on air and on popular Internet portals invites passionate gamers to log on to games2win and play the special Game Max games featured there.

Four customised cricket themed games have been specially created for this campaign, and the top three scorers of each game (totaling 12 toppers) get a chance to be featured on the AXN channel on a special Game Max Show. Post the introductory campaign; there will be another 13-week roll out of the same format starting in October.

Elaborating on the tie-up, Alok Kejriwal, founder of, said, “This is an amazing association, the fit of Game Max on AXN and our website games2win is perfect. The games2win website will also popularise the Game Max show and build in e-mail and SMS alerts for web gamers to switch on their TV and watch the show when it beams.”

Rohit Bhandari, Director-Sales and Marketing, AXN-South Asia, said, “We believe that our partnership with games2win is symbolic of the innovation and futuristic thinking as regards marketing we have at AXN. This is the first time that viewers will actually be able to sample a slice of programming content by playing real games on the website and then actually appear on a game show if they score well. A new degree of interactivity using this new loop of ‘watch the show – play the game – get on the show’ is captured in this association. We believe that this is the future of how fusion marketing deeply ‘involving’ consumers and media is going to evolve, and we at AXN will lead that curve.”


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