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Games2win launches virtual world for kids, Chimpoo.com; eyes breakeven in 18 months

23-March-2010
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Games2win launches virtual world for kids, Chimpoo.com; eyes breakeven in 18 months

Games2win, a global top 20 online games company, has recently announced the launch of Chimpoo.com, touted as India’s first virtual world for kids. This initiative can also be seen as the company’s bid to encourage the kids market. Chimpoo.com is eying breakeven in approximately 11 months.

According to the site’s business model, within the free site there is a direct consumer subscription model where parents can sign up for a monthly fee, which would enable the child to buy special items and decorations for their home. The optional monthly subscription is for Rs 250 per month.

In conversation with exchange4media, Alok Kejriwal, CEO and Co-Founder of Games2win, said, “While we hope to create a large brand out of India and use our creative, it is going to be a slow and long haul race, but in the next two years, I believe it will be in the top five virtual worlds.”

Chimpoo.com is said to be a completely immersive fantasy world in which kids (typically in the age group of 5-12 years) create an avatar for themselves and then play games, interact with the other kids, dress up their avatars and their homes and live out their imaginative minds in a safe and real time environment. The world and the avatars that they create remain perpetually online and kids can go into this world whenever they want.

“In the digital era, virtual worlds are the answer to making these fantasies come alive in a vibrant and super creative format. Also, these virtual worlds are great bonding experiences for young parents, who help their children to navigate these virtual worlds and play out the stories with their child,” Kejriwal added.

In Chimpoo.com, kids can play lots of games and use the coins that they earn to ‘buy’ clothes to dress up Chimpoo. They also get a free sandcastle that they can decorate. This virtual world constantly keeps adding new play areas, homes, clothes and decorative items so that the fantasy remains fresh and constantly evolving.

In the last four years, a few virtual worlds such as Club Penguin (owned by Disney) have caught the imagination of over 10+ million kids worldwide and movies like ‘Avatar’ have really sparked the imagination of living in a virtual world with virtual characters. Chimpoo, on the other hand, is said to be an ‘Avatar’ gone digital meant for kids.

Games2win is a global online games business that attracts over 20 million visitors across its audience network that play over 300+ of its proprietary games. Games2win operates out of India and the US.

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