In an effort to reach out to thousands of young children without regular access to television, Sesame Workshop India, a subsidiary of Sesame Workshop, US, the non-profit educational organisation behind Galli Galli Sim Sim, and other educational media for children, have kicked off a mobile viewings programme to take the series to local communities via a portable screen.
As on end 2006, the viewings, addressing the need for high quality early education, reached out to over 20,000 children in the two-six age bracket and their caregivers. Galli Galli Sim Sim works towards promoting the joy of learning and appreciation of cultural strengths, as well as foster understanding across differences through studio, animation and live-action segments.
“Extending the reach of Galli Galli Sim Sim and reinforcing the educational goals is a key objective for Sesame Workshop India. Greater access to early educational experiences will not only serve this group’s immediate developmental and learning needs, but will also help provide them with a base for future success,” said Sesame Workshop India Executive Director Sashwati Banerjee.
Galli Galli Sim Sim, the Indian version of the world-renowned children’s television series Sesame Street, is aired on Cartoon Network, Pogo and Doordarshan. This multi-media educational initiative by Turner India and Sesame Workshop has introduced a unique concept of using mass-media to promote joyful, fun-filled learning.
Turner Entertainment Networks Asia’s VP for Regional Entertainment Advertising Sales Soumitra Saha said, “Turner’s partnership with Sesame Workshop goes beyond television. Given how many young children in the country don’t have access to basic educational and developmental needs, it’s highly rewarding for us to partner with Sesame Workshop in their carefully created and well-coordinated educational outreach programme to help fill this gap.”
Confirming the enthusiastic response to the mobile community viewings, local NGO partner Nayjyoti Foundation’s Project Coordinator Raghib Anwar said, “For many children, the mobile viewings are their first exposure to educational programming.”