Top Story


Home >> Digital >> Article looks to increase reach, launches iPad version

Font Size   16
Share looks to increase reach, launches iPad version, the music website from Times Group, has launched an iPad application version in HTML5 in a bid to reach out to more and more users.

The website claims to have attracted 1.4 million unique visitors and 11.7 million song plays within the first month of its launch. It further claims that on an average a user spends over nine minutes per visit. has a collection of Hindi, regional and English songs, and provides free and licensed music to its listeners through a “media player” interface. The key features also include song recommendations, Radio Gaana and social features.

The song recommendation engine generates a list of tracks based on a user’s liking, while Radio Gaana creates an endless music stream. The social features allow users to connect to their Facebook and Twitter profiles with their Gaana account and share their activity with their community. Another social feature is the user activity stream that allows users to see each other’s playlist, giving users a community music experience.

Commenting on the launch, Rishi Khiani, CEO, Times Internet Ltd, said, “We are happy to see the traction the site is receiving and are extending our portfolio across many platforms. We aspire to build scalable global products. The iPad version of is another step in that direction.”

He further said, “We want to be India’s music destination and so are looking to expand across all Internet platforms, including tablets and mobile. The iPad version we launched uses HTML5, which is the first time a music site has used the technology to build an iPad version.”

The website is looking to launch versions for other tablets and mobile phones as well.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO