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Gaana.com looks to increase reach, launches iPad version

12-August-2011
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Gaana.com looks to increase reach, launches iPad version

Gaana.com, the music website from Times Group, has launched an iPad application version in HTML5 in a bid to reach out to more and more users.

The website claims to have attracted 1.4 million unique visitors and 11.7 million song plays within the first month of its launch. It further claims that on an average a user spends over nine minutes per visit.

Gaana.com has a collection of Hindi, regional and English songs, and provides free and licensed music to its listeners through a “media player” interface. The key features also include song recommendations, Radio Gaana and social features.

The song recommendation engine generates a list of tracks based on a user’s liking, while Radio Gaana creates an endless music stream. The social features allow users to connect to their Facebook and Twitter profiles with their Gaana account and share their activity with their community. Another social feature is the user activity stream that allows users to see each other’s playlist, giving users a community music experience.

Commenting on the launch, Rishi Khiani, CEO, Times Internet Ltd, said, “We are happy to see the traction the site is receiving and are extending our portfolio across many platforms. We aspire to build scalable global products. The iPad version of gaana.com is another step in that direction.”

He further said, “We want to be India’s music destination and so are looking to expand across all Internet platforms, including tablets and mobile. The iPad version we launched uses HTML5, which is the first time a music site has used the technology to build an iPad version.”

The website is looking to launch versions for other tablets and mobile phones as well.

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