FXLabs acquires casual gaming portal Knibble.com

FXLabs acquires casual gaming portal Knibble.com

Author | exchange4media Mumbai Bureau | Tuesday, Dec 18,2007 6:26 AM

FXLabs acquires casual gaming portal Knibble.com

FXLabs will be acquiring 100 per cent stake in casual gaming portal Knibble.com for which it would shell out $3 million in stock to Interactive Media Technology (IMT), the holding company. With this acquisition, FXLabs claims to have more than 10,000 online casual games in its bouquet of offerings.

The portal also allows game developers to showcase their talent, wherein registered members can submit new games, add a description, suggest a content rating and add tags to the online games.

Sashi Reddi, Founder and Chairman, FXLabs, said, “With the acquisition of Knibble, we have expanded our capability from being a game developer to a company that will be directly delivering world class game play experience to consumers globally.”

“In addition to the international gaming community, Knibble’s association with the FXLabs brand will help us reach a much wider audience in India. With a portfolio of 10,000-plus games over multiple platforms, we are an attractive game destination for game enthusiasts worldwide,” said Sashi Chimala, Founder and CEO, IMT.

FXLabs has reportedly built in-house the expertise to design and develop state-of-the-art casual games. An official communiqué stated that the company recently launched its revamped website, www.fxlabs.com, which now integrated the free game play of Knibble with a new digital download platform for the PC games that FXLabs is developing.

With this acquisition, FXLabs will expand its geographic presence to have an online game development centre in Chennai as well as a business development office in San Francisco.

Knibble games will be available and can also be played from the iPhone, Nintendo Wii console and other traditional and non-traditional gaming platforms. Its unique web crawling technology automatically finds casual games from the Internet and makes the games available for playing on the portal.

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