Fujifilm India is all set to explore the social media platform with well accomplished presence on Facebook, Twitter, YouTube and Pinterest.
Fujifilm India, which is already active on Facebook with numerous consumer engagement activities, will soon launch its own Fujifilm blog.
Sriwant Wariz, National Marketing Manager, Fujifilm India remarked, “Social media is a direct and fastest way to communicate with audience for a consumer focused company like us. We plan to take the digital medium and connect with our audience in a more aggressive way with different channels such as Facebook, Blogs, YouTube, Pinterest and Twitter.”
Though he refused to divulge the spends, Wariz said that the company would decide on the marketing budget for social media based on the requirement, “since we feel this new media might need appropriate investments”.
In a bid to leverage the social media platform, Fujifilm India had conducted an online contest, ‘Summer Break Toh Bantaa Hai’, on Facebook. The contest, which commenced on May 24, 2012, continued till June 6. The winners were announced on June 9.
The contest was designed to recognise the best summer holiday pictures taken by fans on Fujifilm’s Facebook page. Participants uploaded their personal summer holidays pictures under five categories. A total of 30 pictures were selected as winning entries.
The ideation for the contest was done by Fujifilm’s in-house digital team, along with the company’s digital agency Digital Force.
Wariz is excited about the coming months ahead. On using the social media platform, he said, “Photography and cameras can be of huge interest for people on this platform. We were already present on YouTube, but now we are engaging the audience by uploading videos, explaining the features and usability of each of the camera series.”
He further said, “In Q1 we launched a campaign with our new brand ambassador Minissha Lamba. The response has been great and even in a relatively slow market we were able to achieve our projections. On the product front, things are bright with the extension of X Series –the launch of XPRO1 has helped us enter the prestigious league of interchangeable lens camera manufacturers. In coming times we would launch various lenses and other accessories for X Series and strengthen the line-up. We are going to aggressively market the Fujifilm brand and will position it as a new-age camera brand.”