Marimbula, a gourmet syrup brand with a range of exotic Indian and international flavours, has handed its digital mandate to FruitBowl Digital following a multi-agency pitch.
Speaking of the win, Faisal Amin, Co-Founder, FruitBowl Digital, said, “We are delighted and thrilled to partner with Marimbula. In the digitally connected world, you need expertise with digital innovations. We look forward to co-creating inventive campaigns and deliver Marimbula’s short and long term brand objectives."
VKL is the flagship company of Kanji Morarji Group (Mumbai), a USD 250 Million entity. Since its inception in Kerala in 1935, the spice capital of the world, it has mastered the ability to identify and lead trends in taste. The beverages vertical stands out as Marimbula Beverage Solutions.
“We have evolved from whole spice traders to one of India's largest seasoning, beverages and flavours brands. Accrediting FruitBowl holds more impact digitally for Marimbula. We are thrilled to credit impressive campaigns and designs from them,” said Vikas Arora, Senior Manager, Marimbula Beverage Solutions.
The agency has set a benchmark with the #SmallisMore for the launch of Marimbula 250 ml syrups on Amazon and #MarimbulaAllTheWay social media contest. More exciting work is expected to happen in the near future.
Founded in 2010, FruitBowl has won numerous prestigious awards and is today a formidable force in the industry with a strong physical presence in India, the US and France.