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From word of mouth to ‘word of mouse’, K&V Media forays into digital space

07-December-2009
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From word of mouth to ‘word of mouse’, K&V Media forays into digital space

K&V Media, a Rs 15-crore IMC agency started six months back by Priyank Vashisht and Dheeraj Vashisht, along with Abdullah Khan, has ventured into the digital space with a new agency, christened K&V Interactive, along with Pinank Shah, a veteran in the interactive media space.

K&V Interactive will offer integrated online marketing solutions to its clients, which includes online strategy, web development from front end to back end to social media integration, online media planning and buying, and campaign management, including referral campaigns, loyalty programmes and email marketing.

The agency has already bagged the total digital plan of Networth Direct and Jagran Social Welfare Society, for both Leeds Met India & JICM. The agency would offer creative, media planning, media buying and optimisation for the digital needs of its clients.

Commenting on this initiative, Priyank Vashisht, President & Director, K&V Media, said, “This venture completes our offering in terms of activation and media. We are looking at a healthy target of Rs 3 crore from this initiative.”

Adding to this, Pinank Shah, CEO, K&V Interactive, said, “We are in an era where the only constant element is change, this being a salient feature of the interactive space. We at K&V Interactive ensure that we render the updated service equipped with upgraded technologies and help our clients convert visitors to customers.”

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