Top Story

e4m_logo.png

Home >> Digital >> Article

From word of mouth to ‘word of mouse’, K&V Media forays into digital space

07-December-2009
Font Size   16
Share
From word of mouth to ‘word of mouse’, K&V Media forays into digital space

K&V Media, a Rs 15-crore IMC agency started six months back by Priyank Vashisht and Dheeraj Vashisht, along with Abdullah Khan, has ventured into the digital space with a new agency, christened K&V Interactive, along with Pinank Shah, a veteran in the interactive media space.

K&V Interactive will offer integrated online marketing solutions to its clients, which includes online strategy, web development from front end to back end to social media integration, online media planning and buying, and campaign management, including referral campaigns, loyalty programmes and email marketing.

The agency has already bagged the total digital plan of Networth Direct and Jagran Social Welfare Society, for both Leeds Met India & JICM. The agency would offer creative, media planning, media buying and optimisation for the digital needs of its clients.

Commenting on this initiative, Priyank Vashisht, President & Director, K&V Media, said, “This venture completes our offering in terms of activation and media. We are looking at a healthy target of Rs 3 crore from this initiative.”

Adding to this, Pinank Shah, CEO, K&V Interactive, said, “We are in an era where the only constant element is change, this being a salient feature of the interactive space. We at K&V Interactive ensure that we render the updated service equipped with upgraded technologies and help our clients convert visitors to customers.”

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education