Top Story


Home >> Digital >> Article

From music to casino: Mobile entertainment poised for a big leap

Font Size   16
From music to casino: Mobile entertainment poised for a big leap

Starting from telephones to cellular phones – technology has traversed a long way. Further innovation in this nook seems to be the in-thing. Today, handsets are not just restricted to be a communication device but have gone steps ahead into being entertainment gadgets.

Multimedia mobile phone penetration touches 49 per cent, globally. Further to this, entertainment services including pictures, ringtones and games have reached penetration rates of 30-35 per cent.

Coruscant Tec, providing a range of mobile solutions covering mobile business applications, mobile entertainment, mobile marketing and mobile commerce, is one company active in this area.

On being asked about their recent tie-up to offer casino games on mobiles, Probir Roy, Director, Coruscant Tec, said, “ADLM is pioneer in online casino gaming business. Now they are taking the same games to the mobile platform. Our tie-up is to develop the games in India and give to ADLM for worldwide distribution.”

Elaborating further, he added, “Blackjack is a popular game and will be launched worldwide in January 2005 through operators. The next two games we are looking at to develop are Poker and Mahjong. We are also considering several other content acquisition games in the entertainment space. It is a limited market but worldwide mobile and Internet entertainment is driven a lot by casino games.”

The downloadable games will be available from anywhere between Rs 49 to Rs 99. Speaking about the marketing initiatives, Roy said, “Operators will set a WAP push apart from newspaper ads etc to drive awareness. In addition, this is the first time the world blackjack championship is going to take place where the person scoring highest in a particular month wins $ 10,000. The incentive to win is pretty high.”

This is not the only initiative by the company. Recently, in an exclusive tie-up with Airtel, Coruscant Tec is offering its users MF Hussain paintings, downloadable for Rs 15 and Rs 30. “We had a positive response. There were 7,000 downloads in the first few days itself. The product just needs to be popularised by the operator and marketed accordingly. Being premium content, it is also a good revenue driver for operators”, said Roy.

Mobile entertainment is a small but growing area – especially multimedia entertainment. In India, it is estimated to become a $ 1-billion industry by 2009. Worldwide, this area is estimated to grow to $ 11 billion in less than three years. Hence, the fact remains, be it sports, news or games, these days, mobile entertainment is the key driver in mobile space.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve