Top Story

e4m_logo.png

Home >> Digital >> Article

Fresh and Honest Cafe signs on Ignitee Digital

15-March-2011
Font Size   16
Share
Fresh and Honest Cafe signs on Ignitee Digital

Ignitee Digital Solutions has been signed on, to design the website for the product launch of Lavazza BLUE by Fresh and Honest Cafe, a sister company of Barista. Aside from the website design, Ignitee will also be responsible for the social media activation for Fresh and Honest Cafe.

Shankar B, COO, Ignitee Digital said, “We at Ignitee understand the unique nature of our clients and work accordingly. It is indeed our pleasure to be associated with Fresh and Honest and we will do full justice to this partnership.”

The premium coffee machine makers, who launched the Lavazza BLUE last year (BLUE stands for Best Lavazza Ultimate Espresso) are hoping that the coffee machines they are selling will be seen as different from the mass market machines that they used to make earlier. The goal is to market these new machines as premium products, for the CEO's office and not the office canteen.
 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.