Ignitee Digital Solutions has been signed on, to design the website for the product launch of Lavazza BLUE by Fresh and Honest Cafe, a sister company of Barista. Aside from the website design, Ignitee will also be responsible for the social media activation for Fresh and Honest Cafe.
Shankar B, COO, Ignitee Digital said, “We at Ignitee understand the unique nature of our clients and work accordingly. It is indeed our pleasure to be associated with Fresh and Honest and we will do full justice to this partnership.”
The premium coffee machine makers, who launched the Lavazza BLUE last year (BLUE stands for Best Lavazza Ultimate Espresso) are hoping that the coffee machines they are selling will be seen as different from the mass market machines that they used to make earlier. The goal is to market these new machines as premium products, for the CEO's office and not the office canteen.